A little light reading for us beer geeks.

Canadian RTD Guide, Export Guide, RTDs Garett Senez Canadian RTD Guide, Export Guide, RTDs Garett Senez

Why RTDs Have a 3 Year Shelf Life and What It Means for Retailers

Ready-to-Drink (RTD) beverages are built for the realities of modern retail. Unlike beer, which typically peaks within 9 to 12 months, RTDs remain stable for 24 to 36 months without losing flavor or quality. This long shelf life is not just a technical detail. It is a strategic advantage for retailers and importers. Longer dating means fewer product write-offs, more flexible logistics, and stronger profit margins. Consumers also benefit from consistent taste, portable packaging, and the reassurance that their purchase is dependable.

In this article, we explore why RTDs last so long, the science behind their 3 year shelf life, and how businesses can leverage this advantage to reduce risk and capture new opportunities.

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Canadian RTD Guide, Canadian RTDs, RTDs Garett Senez Canadian RTD Guide, Canadian RTDs, RTDs Garett Senez

RTDs in 2025: The Retailer’s Guide to the Fastest-Growing Beverage Format

Ready-to-Drink (RTD) beverages are no longer a niche product. They’ve evolved into a powerhouse category reshaping retail beverage strategies worldwide. Whether it’s a vodka iced tea, a tequila soda, or a clean-label gin spritz, RTDs are outperforming legacy formats in convenience, consumer appeal, and profitability.

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The Rise of RTDs in South America and Asia

The RTD market is growing at 12.3% CAGR through 2028, fueled by demand in Asia and South America. Japan’s RTD sector grew by 18% in 2023, while Brazil’s RTD market surged by 22% last year, with tequila and vodka-based drinks leading the trend. See how Canadian RTD brands are capitalizing on this momentum with PacRim Distributors. Read more: https://www.pacrimdistributors.com.

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