How to Import Canadian Craft Beer into Japan: A Step-by-Step Guide
Why Japan Is Ready for Canadian Craft Beer
Japan’s beer drinkers are evolving — shifting from mainstream lagers to more diverse, premium craft options. With rising interest in international styles like IPAs, sours, and ciders, Japanese importers are actively seeking new brands to differentiate their portfolios.
At PACRIM Distributors, we’ve been exporting Canadian beer to Asia since 2016 — including successful container shipments to Costco Japan. Here’s how to bring Canadian craft beer into Japan the right way.
Step 1: Understand Japan’s Alcohol Import Regulations
Japan classifies alcohol imports under strict regulations:
🍺 Beer must contain malt and hop derivatives and meet local ingredient standards
📦 You must register your business as an alcohol importer with a tax office
🧾 A licensed importer must handle customs clearance and excise tax declarations
Tip: Partnering with an experienced exporter like PACRIM ensures your paperwork and labeling meet compliance from day one.
Step 2: Choose the Right Canadian Beers for the Market
Japanese drinkers value:
Lower ABV options (~4–6%)
Bright, citrus-forward flavors (like hazy IPAs and pilsners)
Innovative packaging and clean-label designs
Top SKUs we recommend:
Hazy IPA 6.2% – Juicy and tropical, a top seller in Tokyo bars
Canadian Apple Cider – Naturally gluten-free and lower in sugar
Session Ale – Light and easy to pair with Japanese cuisine
Step 3: Logistics & Cold Chain Considerations
Japan has strict cold chain expectations for beer. PacRim offers:
Consolidated LCL shipments or full container loads from Vancouver
Temperature-controlled warehousing
Labeling and customs prep for Japan
We handle freight, documents, and compliance — you focus on selling.
Step 4: Marketing & Distribution Strategy
To succeed in Japan, target:
Craft beer bars in Tokyo, Osaka, and Fukuoka
Upscale supermarkets (Seijo Ishii, AEON)
Wholesale club chains (Costco Japan)
We support importers with:
POS materials and sell sheets in Japanese
Branded tasting events
Ready-to-run digital ad templates
Ready to Start?
If you’re a Japanese distributor, wholesaler, or F&B buyer looking to import premium Canadian craft beer, we’d love to connect.
👉 Request samples or pricing today at pacrimdistributors.com